Hospital Turnaround, Inc. - Our Background
The Hospital Turnaround model was originally developed while working as the Chief Information Officer of a Texas based hospital system who was tasked to come up with a solution to combat declining revenues, shrinking reimbursements and growing labor and supply costs. By using information technology to taking advantage of the growing web marketing trend in healthcare we uncovered a strong method to grow revenues while reducing staff involvement in the information gathering process and prioritize staff resources based on protocols we were able to establish. Our system was able to both increase the total number of elective surgeries, ancillary procedures and reduce our labor and marketing costs significantly throughout the hospital system.
A few unexpected benefits materialized as this program progress in that patients with managed care benefits as well as self/cash pay patients increased by a considerable percentage improving our payor mix. By establishing a comprehensive program that actually lowered many operational costs, we are able to provide greater patient care that ultimately led to better outcomes for the patient and facility. After one year, we realized an even greater return in that a high rate of "word-of-mouth" referrals strengthened the program further as healthy and satisfied patients have a tendency to discuss their journey openly in internet forums, work, church and among friends. Our statistics showed that we received addition 2.5 patients via word of mouth for each patient acquired via internet marketing over a 3 year period.
Today, Hospital Turnaround's primary focus is on marketing for healthcare provider's through "Patient Education". For example, we receive well over 1000 bariatric patient requests per month nationally alone. Our relationships are with select providers so that the patient, surgeon and facility may benefit from this collaboration. Our program is very mature and is established in the marketplace with its primarily focus on bariatrics and the health risks of obesity. We comprise possibly the largest web presence with over 20 websites dedicated specifically to bariatrics and over 400 websites dedicated to other medical specialties. Through our provider and patient network we educate perspective patients about the associated short and long term risks, benefits and costs associated with morbid obesity and related co-morbidities. As a result of our efforts patients in our program tend to be better educated, better employed, better insured and more willing to follow a physicians instructions. The culmination of these factors leads to better outcomes for the patient and facility.
In our home market of Houston, Texas, thousands of patients have come through our system and elected to have surgery in this market over the last 8 years.
Our outcomes significantly beat national statistical averages. Patients in our program tend to be better educated, better employed, better insured and more willing to follow a physicians instructions. The culmination of these factors leads to better outcomes for the patient and facility.
Our program begins with education through hundreds of web sites, informaiton and new portals; educational brochures web based forums, online video seminars, educational seminars at our facility, supervised diet programs, physician consultations and concludes with a 10 year follow up program that gauges quality of life and health of each patient. We hold parties, picnics and create a community that aspires to elevate the quality of life of each member of the program. Patients in our program are better educated, are of a preferred financial class to the facility and are generally more compliant with regards to their care.
The driving force of this program is the understanding and great appreciation of the patients individual issues and providing the resources to educate themselves about risks, available treatments and allowing those patients to select a treatment program.
We have learned a great deal about what motivates individuals with health issues during our five year history. What provides this program great traction is making key information available over the internet through search engines. This is a very competitive and often costly market that we have managed using a combination of real and intellectual capital to minimize the traditional means of patient acquisition. Our history demonstrates we are a proven web based marketer to bariatric patients. The key to patient awareness cost has been maintaining "Top 10" rankings on Google, Yahoo, MSN and other search engines that generate thousands of leads per month via phone, web contact forms and viral marketing methods creating "word of mouth" advertising to its clients by region.
We would like to form a strategic alliance with your healthcare organization to educate our patients on the virtues of the programs, quality of care and surgeons credentialed at your facility. The cumulative effect would be patients choosing your healthcare organization for various procedures that could include diagnostic imaging, laboratory tests, sleep studies, EGB, EKG, Pulmonary Function Test and other preliminary procedures.
Consulting
Hospital Turnarounds
Troubled Supplier Advisory
Performance Improvement
Healthcare Reform
Crisis Management
QUICK LINKS
Home
About Us
Contact Us
We provide digital marketing services for Hospitals, Doctors & Dentists ranging from web development and SEO to PPC advertising and social media optimization.
Copyright 2010-2024 ©Hospital Turnaround, Inc. All Rights Reserved.